Ad-free Revenue Source for Websites

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Rob Lister
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Ad-free Revenue Source for Websites

Postby Rob Lister » Mon Sep 25, 2017 1:51 pm

Pirate-bay appears to be experimenting with a new type of tool that causes your browser to run a coin-mining operation using your processor cycles while you're on their page. I'm sure they were not the first but that's where I first heard it. As would be expected of the likes of them, they didn't ask or notify visitors, they just fucking did it. There are a lot of mixed reviews for this, some quite heated, pro and con.

As a general technology, I'm tentatively pro depending on how it is implemented. Torrent Freak makes some estimates its profitability, and it looks quite good.

How Much Money Can Pirate Bay Make From a Cryptocoin Miner?

In a surprise move, The Pirate Bay decided to add a cryptocurrency miner to its website last weekend. The notorious torrent site wanted to see whether this could replace the ads on the site. A controversial idea, but how much money can a site like The Pirate Bay make through mining?

snip ...

The miner is provided by Coinhive which, at the time of writing, pays out 0.00015 XMR per 1M hashes. So how much can The Pirate Bay make from this?

To get a rough idea we did some back-of-the-envelope calculations, starting with the site’s visitor numbers.

SimilarWeb estimates that The Pirate Bay has roughly 315 million visits per month. On average, users spend five minutes on the site per “visit”. While we have reason to believe that this underestimates the site’s popularity, we’ll use it as an illustration.

We spoke to Coinhive and they estimate that a user with a mid-range laptop would have a hashrate of 30 h/s.

In Pirate Bay’s case this would translate to 30 hashes * 300 seconds * 315M visits = 2,835,000M hashes per month. If the miner is throttled at 30% this would drop to 850,000M hashes.

If Coinhive pays out 0.00015 XMR per million hashes, TPB would get 127.5 XMR per month, which is roughly $12,000 at the moment. Since the miner doesn’t appear on all pages and because some may actively block it, this number will drop a bit further.

Keep in mind that this is just an illustration using several estimated variables which may vary greatly over time. Still, it gives a broad idea of the potential.
https://torrentfreak.com/how-much-money ... ntfreak%29

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Re: Ad-free Revenue Source for Websites

Postby gnome » Mon Sep 25, 2017 6:43 pm

Do the estimates take into account people going to other torrent sites so that they don't have to bother with this?
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Re: Ad-free Revenue Source for Websites

Postby Rob Lister » Mon Sep 25, 2017 6:50 pm

gnome wrote:Do the estimates take into account people going to other torrent sites so that they don't have to bother with this?


I doubt it gnome but it isn't really the point I was trying to make.

For years they bitched at us for blocking their ads.
For years we flipped them the bird saying 'find some other way to fund your mess [that I like to read].

Okay, so here's a different way. Pirate Bay is just one of the coming many that are going to try this. If they limit their cycles to some reasonable low number--it doesn't slow my computer to a crawl or cause my fan to spin at a million rpm--then I'll allow it.

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Re: Ad-free Revenue Source for Websites

Postby gnome » Mon Sep 25, 2017 8:27 pm

I'd be willing to consider it, depending on impact, yeah.

If they really wanted to be clever, they could have a sort of lottery where if the user's machine is the one that generates the bitcoin, the user gets a fraction? Or does it work that way? :P

In all honesty, I never minded ads that just sat there on the page being ads. I started to push back and use blockers when it went too far into:
- Popups or pop-unders.
- Unwanted redirects
- Disruptive autoplay videos with audio
- Ads designed to fake being part of the page, like fake "download" or "next page" buttons.
- Attempted malware distribution (generally not the direct fault of the content provider--more often when an ad serving site got bought out or something I suppose).
"If fighting is sure to result in victory, then you must fight! Sun Tzu said that, and I'd say he knows a little bit more about fighting than you do, pal, because he invented it, and then he perfected it so that no living man could best him in the ring of honor. Then, he used his fight money to buy two of every animal on earth, and then he herded them onto a boat, and then he beat the crap out of every single one. And from that day forward any time a bunch of animals are together in one place it's called a zoo! (Beat) Unless it's a farm!"
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Re: Ad-free Revenue Source for Websites

Postby Grammatron » Mon Sep 25, 2017 8:31 pm

Rob Lister wrote:
gnome wrote:Do the estimates take into account people going to other torrent sites so that they don't have to bother with this?


I doubt it gnome but it isn't really the point I was trying to make.

For years they bitched at us for blocking their ads.
For years we flipped them the bird saying 'find some other way to fund your mess [that I like to read].

Okay, so here's a different way. Pirate Bay is just one of the coming many that are going to try this. If they limit their cycles to some reasonable low number--it doesn't slow my computer to a crawl or cause my fan to spin at a million rpm--then I'll allow it.


But on the mobile platforms ad blocking is virtually non-existent and really that's where the modern internet advertising is working. Sites likes Pirate Bay are PC heavy in uses so they have to think of other revenue streams.
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Re: Ad-free Revenue Source for Websites

Postby Abdul Alhazred » Mon Sep 25, 2017 10:57 pm

If it works at all, it establishes a precedent for more subtle development.
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Re: Ad-free Revenue Source for Websites

Postby Witness » Mon Sep 25, 2017 11:12 pm

Grammatron wrote:But on the mobile platforms ad blocking is virtually non-existent and really that's where the modern internet advertising is working. Sites likes Pirate Bay are PC heavy in uses so they have to think of other revenue streams.

I only recently discovered there were ads on Youtube – when accessing it through a friend's phone. :mrgreen:

Mining bitcoin could be interesting, letting some unknown software quietly run on your machine less so. (Even if it was originally harmless…)

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Re: Ad-free Revenue Source for Websites

Postby Rob Lister » Tue Sep 26, 2017 1:40 am

Witness wrote:
Grammatron wrote:But on the mobile platforms ad blocking is virtually non-existent and really that's where the modern internet advertising is working. Sites likes Pirate Bay are PC heavy in uses so they have to think of other revenue streams.

I only recently discovered there were ads on Youtube – when accessing it through a friend's phone. :mrgreen:

Mining bitcoin could be interesting, letting some unknown software quietly run on your machine less so. (Even if it was originally harmless…)


yea, i consider that. my understanding, although slight, is that it has to run in the sandbox that is the browser. assuming that, it is safe. At least as safe as any ad that is trying to hijack my video.

What do you think?

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Re: Ad-free Revenue Source for Websites

Postby Witness » Tue Sep 26, 2017 1:56 am

I think that it will soon be hijacked.

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Re: Ad-free Revenue Source for Websites

Postby Rob Lister » Tue Sep 26, 2017 2:15 am

Witness wrote:I think that it will soon be hijacked.


Yea, again. Everything is. Ad's used to be low profile too, as my wee memory serves. This method (as a technology) is obviously going to take as much advantage as it can, as quickly as it can, penny to pound. Do you think it will work as it is able for at time or two? Is it a reasonable technology?

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Re: Ad-free Revenue Source for Websites

Postby Witness » Tue Sep 26, 2017 2:27 am

Only the first answer was free.

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Re: Ad-free Revenue Source for Websites

Postby Abdul Alhazred » Tue Sep 26, 2017 12:36 pm

May be relevant.

CBS's Showtime caught mining crypto-coins in viewers' web browsers
The Register

...

The flagship Showtime.com and its instant-access ShowtimeAnytime.com sibling silently pulled in code that caused browsers to blow spare processor time calculating new Monero coins – a privacy-focused alternative to the ever-popular Bitcoin. The hidden software typically consumed as much as 60 per cent of CPU capacity on computers visiting the sites.

The scripts were written by Code Hive, a legit outfit that provides JavaScript to website owners: webmasters add the code to their pages so that they can earn slivers of cash from each visitor as an alternative to serving adverts to generate revenue. Over time, money mined by the Code-Hive-hosted scripts adds up and is transferred from Coin Hive to the site's administrators. One Monero coin, 1 XMR, is worth about $92 right now.

However, it's extremely unlikely that a large corporation like CBS would smuggle such a piece of mining code onto its dot-coms – especially since it charges subscribers to watch the hit TV shows online – suggesting someone hacked the websites' source code to insert the mining JavaScript and make a quick buck.

The JavaScript, which appeared on the sites at the start of the weekend and vanished by Monday, sits between HTML comment tags that appear to be an insert from web analytics biz New Relic. Again, it is unlikely that an analytics company would deliberately stash coin-mining scripts onto its customers' pages, so the code must have come from another source – or was injected by miscreants who had compromised Showtime's systems.

...
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Re: Ad-free Revenue Source for Websites

Postby Witness » Tue Sep 26, 2017 10:22 pm

Abdul Alhazred wrote:May be relevant.

Now that was fast! Image

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Re: Ad-free Revenue Source for Websites

Postby Rob Lister » Fri Dec 01, 2017 12:42 pm

More!
Websites use your CPU to mine cryptocurrency
even when you close your browser Resource-draining code hides in pop-under windows that can remain open indefinitely.

Spoiler:
Image

https://arstechnica.com/information-tec ... -near-you/

Okay, this won't fool the savvy porn surfer but that's about 20%

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Re: Ad-free Revenue Source for Websites

Postby ed » Fri Dec 01, 2017 12:53 pm

The US Government should mine bitcoins on all their sites.

Deficit fixed.

Yuge payoff

$ for the wall.
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Re: Ad-free Revenue Source for Websites

Postby Mentat » Fri Dec 01, 2017 8:00 pm

Oh great, make the DMV site slow and painful too.
It's "pea-can", man.

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