Cable channels speed up shows to air more commericials

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Rob Lister
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Cable channels speed up shows to air more commericials

Post by Rob Lister » Tue Feb 24, 2015 1:22 pm

It's not news that reruns of Friends aren't what cable TV really wants you to be watching. Networks make money by showing ads, and for years those networks have been looking for ways to pack in more and more quick spots to get you to buy Charmin, Tide, and Viagra. Now, the Wall Street Journal reports that many networks are desperately trying to increase the number of commercials you watch per hour, sometimes resorting to subtly speeding up older shows and reruns in an effort to recapture the revenue from tanking ratings.
http://arstechnica.com/business/2015/02 ... -more-ads/

Death spiral.
Speeding up shows isn't the only way networks are trying to fit in ad time. On TNT, reruns of Law and Order have truncated opening credits—once a minute and 45 seconds long, the introduction is now just 24 seconds.
Watching cable shows is already the equivalent of watching back-to-back commercials with brief interludes of the actual show. And it is getting much worse.
In 2014, A&E averaged three more minutes of commercial time per hour than it did in 2013. The History Channel averaged two more minutes year-over-year.
It won't be long before Banner Commercials for products stays at the bottom of your screen. For many shows and channels, it is already such that there is a constant influx of bottom banners advertising other shows on that channel.

Where will it end. I figure they have a decade.

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Anaxagoras
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Re: Cable channels speed up shows to air more commericials

Post by Anaxagoras » Tue Feb 24, 2015 2:38 pm

Yeah, I do remember that much less time was spent on commercials in my youth. Of course, we only had the three major networks in those days. What was it, like three 90-second commercial breaks in an hour? Maybe it was more, my memory isn't so great, but I seem to recall the standard commercial break used to be three 30-second spots, and then back to the program, right? Eventually three became four and at some point I came to the realization that some channels like CNN seemed to be running more commercials (often for other CNN shows, often the same spot multiple times in a short period), and sometimes they would just come back to the show for a few seconds and then go right back to commercials. Most of the spots weren't even for other companies but for other shows on CNN. Fuck that shit.
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Re: Cable channels speed up shows to air more commericials

Post by gnome » Tue Feb 24, 2015 3:13 pm

Time compression has been a thing for years. I remember watching blues brothers on cable and I could see when they sped parts up.

Mythbusters made me sad with the increasing "noise" ratio. It used to be fairly well paced, but now in addition to all the time spent on commercials there is just as much time on "coming up!" Or after-commercial recaps then on actual content. I think 2/3 of the hour was spent on commercials, previews, and recaps. That's when I quit watching.
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Re: Cable channels speed up shows to air more commericials

Post by Nyarlathotep » Tue Feb 24, 2015 3:30 pm

Of course, we have ways to avoid the commercials these days that they didnt used to have, i.e DVR-ing it or watching your shows on Netflix.

It's an arms race, we keep trying to find ways around the commercials, they keep trying to make us watch. Probably always will be.
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Re: Cable channels speed up shows to air more commericials

Post by Doctor X » Tue Feb 24, 2015 3:36 pm

We need Adblocker for television.

Which is why Listy has been suspended from his own thread.

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jacks
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Re: Cable channels speed up shows to air more commericials

Post by jacks » Tue Feb 24, 2015 3:41 pm

I could be wrong about this but on some channels, say cnn fox cable news, others I believe commercial time is divided equally between the service
provider and the program provider. I don't agree with it, but it may explain why they want to compress the time.

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Re: Cable channels speed up shows to air more commericials

Post by Rob Lister » Sun Aug 04, 2019 12:12 pm

4.5 year bump
TV networks stuff in more commercials despite vows to cut back

Notice more TV ads lately? You’re not imagining it.

The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads.
https://www.msn.com/en-us/money/compani ... ar-AAFeWg3

The short-long of it all is that all the networks vowed to decrease ad-time and most all of the increased it. NBC and FOX were the exceptions, but only barely. The average is roughly 25%. But in their defense, they have to increase ad time because they're getting a smaller audience in response to their ad times being so high.
:|

My 10-year prediction is right on schedule.
Long-term, the creeping increase in ad loads should be a worry. Nathanson’s firm surveyed consumers and found that “the No. 1 reason people like Netflix is because it’s commercial-free.”
Ya think?
Cord-Cutting Runs Amok: Cable, Satellite Providers Hit by Record Subscriber Losses in 2nd Quarter
https://www.thewrap.com/pay-tvs-ugly-20 ... er-losses/

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Re: Cable channels speed up shows to air more commericials

Post by Nyarlathotep » Sun Aug 04, 2019 3:15 pm

A lot of your ad-free options come with their own set of annoyances though. Basically, streaming services are becoming increasingly fragmented. There are more and more of them all the time and they all have their own exclusive content. This means that it is increasingly unlikely that that show you wanted to binge or that movie you wanted to watch will actually be on Netflix or Hulu or whatever you already have, and instead, you will have to add (and pay for) yet another streaming service to watch it.

Want to watch a Marvel or a Disney movie? In a few months, you will have to go to Disney's streaming service. Star Trek? That's CBS All Access. Dr. Who? Next season that will be on HBO (for us Yanks). Maybe an old Universal horror film? Amazon.

Etcetera. etcetera, etcetera.

In the end, you will either have far more limited choices than you had with the old model or you are going to have so many subscriptions to so many services that you will end up paying just as much as you used to with cable.
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Rob Lister
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Re: Cable channels speed up shows to air more commericials

Post by Rob Lister » Sun Aug 04, 2019 4:48 pm

Nyarlathotep wrote:
Sun Aug 04, 2019 3:15 pm
In the end, you will either have far more limited choices than you had with the old model or you are going to have so many subscriptions to so many services that you will end up paying just as much as you used to with cable.
Subscribing for a month or so (sometimes for free) just to binge on the best is an option too.

But you're right. We're in fucking TV Wonderland right now. There's so much great content for so little money that people are complaining that their biggest problem is they can't choose!

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Re: Cable channels speed up shows to air more commericials

Post by Abdul Alhazred » Sun Aug 04, 2019 4:58 pm

If you don't mind old stuff, a lot of it is free on YouTube.
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Re: Cable channels speed up shows to air more commericials

Post by Nyarlathotep » Sun Aug 04, 2019 5:03 pm

Rob Lister wrote:
Sun Aug 04, 2019 4:48 pm
Nyarlathotep wrote:
Sun Aug 04, 2019 3:15 pm
In the end, you will either have far more limited choices than you had with the old model or you are going to have so many subscriptions to so many services that you will end up paying just as much as you used to with cable.
Subscribing for a month or so (sometimes for free) just to binge on the best is an option too.

But you're right. We're in fucking TV Wonderland right now. There's so much great content for so little money that people are complaining that their biggest problem is they can't choose!
Sure, but what hasn't changed is the fact that you can get it cheap or you can get all of it, pick one.
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Re: Cable channels speed up shows to air more commericials

Post by ed » Sun Aug 04, 2019 8:04 pm

download.jpg
arrrrrrr
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Re: Cable channels speed up shows to air more commericials

Post by Bruce » Sun Aug 04, 2019 11:03 pm

Ditched Cable four years ago. Remember walking into the room and asking why all the characters voices sounded higher pitched. They thought I was imagining things. Ha. I knew the program had been sped up.

My XM radio went out on my way to work one time so I had to switch to public radio. I started counting out loud the number of commercials between songs. Highest count was 14. Two of those commercials were the same add played back to back twice. Pathetic.
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Re: Cable channels speed up shows to air more commericials

Post by Rob Lister » Wed Aug 07, 2019 3:40 pm

Nyarlathotep wrote:
Sun Aug 04, 2019 3:15 pm
Want to watch a Marvel or a Disney movie? In a few months, you will have to go to Disney's streaming service....
I kind of missed that in your post. Yea, it seems that Disney is going to offer a Disney/Hulu/ESPN package in November. $13/mo. That's a damn better deal than just Disney and as good a deal as Netflix. If my Netflix subscription is running low on decent content (and truely it seems to be), I might switch for a few months at least.

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Re: Cable channels speed up shows to air more commericials

Post by Grammatron » Wed Aug 07, 2019 7:17 pm

It's going to be Disney+ Hulu and ESPN+. The last two will have commercials.

ATT will be offering a HBO Max which will have HBO, and potentially other WB/Turner -- They have TBS, TNT, and the like -- media with it. As well as a catalog of Sky and BBC properties.

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Re: Cable channels speed up shows to air more commericials

Post by Rob Lister » Wed Aug 07, 2019 7:50 pm

Grammatron wrote:
Wed Aug 07, 2019 7:17 pm
It's going to be Disney+ Hulu and ESPN+. The last two will have commercials.

ATT will be offering a HBO Max which will have HBO, and potentially other WB/Turner -- They have TBS, TNT, and the like -- media with it. As well as a catalog of Sky and BBC properties.
I'm really okay with commercials so long as they're not obtrusive. Two minutes per fifteen is about the limit I can endure. That happens to be where most of the 'free stream' folks are now. I suppose they're boiling my frog, but if so, I'll move on as best I can.