https://www.linkedin.com/pulse/mncs-cau ... ar-mundkur
MNCs will be caught between two Godmen
.Just as the MNCs were putting the finishing touches to what they call their Anti-Patanjali strategies, there might just be another upset around the corner.
Sri Sri Ravishankar founder of the Art of Living Foundation, is supposed to open about 1000 stores called Sri Sri Tattva ( Patanjali in comparison has 12,000 stores that are not under the Neilsen Retail Audit underestimating the true retail sales of Patanjali ) to see Ayurvedic toothpastes and soaps, in view of the increasing demand for Ayurvedic products in the country. Sri Sri's strategy smacks of a close copy of the retailing strategy of Baba Ramdev. Their opening portfolio will have toothpastes, detergents, ghee, health drinks, fragrances and even cookies
Would you buy cookies from those guys?