I basically agree with Shapiro on this one. I think he clarifies the marketing logic too:
He's wrong that it specifically needs a backlash from Trump. There is enough of a backlash by Trump fanboys to amount to the same thing.
The argument that this being a cynical marketing ploy by Nike somehow makes it politically less relevant is nonsense. It arguably makes it even more relevant, given that a huge corporation has decided that it is profitable to openly antagonize populist conservatives.This is less about increasing immediate sales and more about being on the right side of history, so that in 2028 Nike can point back and say they spoke out in favor of the good guys. That can be tremendous brand goodwill.
A lot of the left leaning side of my social group isn't impressed with Nike's move here.
"If fighting is sure to result in victory, then you must fight! Sun Tzu said that, and I'd say he knows a little bit more about fighting than you do, pal, because he invented it, and then he perfected it so that no living man could best him in the ring of honor. Then, he used his fight money to buy two of every animal on earth, and then he herded them onto a boat, and then he beat the crap out of every single one. And from that day forward any time a bunch of animals are together in one place it's called a zoo! (Beat) Unless it's a farm!"
--Soldier, TF2
Mob of the Mean: Free beanie, cattle-prod and Charley Fan Club! "Doctor X is just treating you the way he treats everyone--as subhuman crap too dumb to breathe in after you breathe out." – Don DocX: FTW. – sparks
"Doctor X wins again." – Pyrrho
"Never sorry to make a racist Fucktard cry." – His Humble MagNIfIcence
"It was the criticisms of Doc X, actually, that let me see more clearly how far the hypocrisy had gone." – clarsct
"I'd leave it up to Doctor X who has been a benevolent tyrant so far." – Grammatron
"Indeed you are a river to your people.
Shit. That's going to end up in your sig." – Pyrrho
"Try a twelve step program and accept Doctor X as your High Power." – asthmatic camel
"just like Doc X said." – gnome WS CHAMPIONS X4!!!!NBA CHAMPIONS!!Stanley Cup!SB CHAMPIONS X6!!!!!!
I basically agree with Shapiro on this one. I think he clarifies the marketing logic too:
He's wrong that it specifically needs a backlash from Trump. There is enough of a backlash by Trump fanboys to amount to the same thing.
The argument that this being a cynical marketing ploy by Nike somehow makes it politically less relevant is nonsense. It arguably makes it even more relevant, given that a huge corporation has decided that it is profitable to openly antagonize populist conservatives.This is less about increasing immediate sales and more about being on the right side of history, so that in 2028 Nike can point back and say they spoke out in favor of the good guys. That can be tremendous brand goodwill.
The argument that this being a cynical marketing ploy by Nike somehow makes it politically less relevant is nonsense. It arguably makes it even more relevant, given that a huge corporation has decided that it is profitable to openly antagonize populist conservatives.This is less about increasing immediate sales and more about being on the right side of history, so that in 2028 Nike can point back and say they spoke out in favor of the good guys. That can be tremendous brand goodwill.
And you know all this how??
Secondly . . . Sorry, but Kaepernick is not one of the "good guys".
He deliberately chose to show disrespect for the country in order to make a highly controversial political statement of dubious merit, and did it not on his own time but as a publicly visible representative of his company while on company time.
The argument that this being a cynical marketing ploy by Nike somehow makes it politically less relevant is nonsense. It arguably makes it even more relevant, given that a huge corporation has decided that it is profitable to openly antagonize populist conservatives.This is less about increasing immediate sales and more about being on the right side of history, so that in 2028 Nike can point back and say they spoke out in favor of the good guys. That can be tremendous brand goodwill.
And you know all this how??
Secondly . . . Sorry, but Kaepernick is not one of the "good guys".
He deliberately chose to show disrespect for the country in order to make a highly controversial political statement of dubious merit, and did it not on his own time but as a publicly visible representative of his company while on company time.
That is not the definition of a good guy.
He also thinks Fidel Castro is a hero. Once you support totalitarian dictators you lose all moral high ground. Obviously RCC has no issues with supporting an ideology that has killed at least 150 million people, because surely they'll get it right next time.
But as a rational person I hold the same contempt for Communists as I do for Nazis.
... did it not on his own time but as a publicly visible representative of his company while on company time.
It would have been pointless unsensational otherwise.
Fixed it for ya.
There are plenty of ways to bring attention to a social injustice without deliberately disrespecting the country and the people who sacrificed all for it. It seems to me that by sitting or kneeling, Kaepernick hurt his cause more than help it and has damaged the NFL in the process.
"If I turn in a sicko, will I get a reward?"
